20 responses

  1. Well, my first visit on your blog, after your visit on mine. I am impressed.
    About this poster…
    What can I say? I have mixed feelings. The design is indeed excellent, but I am not sure about the message. This is what I’d like to know. What is the purpose of this poster?

  2. That picture made me stop and look at it for a minute. Kind of a blank stare really as I didn’t know what to think about it. Very eye catching though. Like another poster said, what does that small text in the corner say?

  3. Maybe it’s me, but I think it is clever for clever’s sake. It didn’t connect on an emotional level with me. Just clever.

    I think Webduck’s comment, “Robbing the world’s children of their childhood one gun at a time.” would make a more complelling headline.


  4. Ed, I think the main text has to be large to draw people in towards the text in the lower right, which is why a single word works for me. It can be large enough to read from distance.

  5. If the headline is big enough to read from a distance then what chance does the real message have in the mice type? At least have the organization identity big enough so that if all you see is that , the photo and the line then at there is some connection. The design makes it very difficult to get the message and so it fails as a communication piece from my perspective. It just provokes thought but offers no hope.

  6. It’s a good poster and a nice observation. It is emotive as it feels quite brutal. Why should the poster offer hope? “Robbing the world’s children of their childhood one gun at a time.” is incredibly cheesy and is far too long for a headline.

    It’s a kid with a massive gun. An infant. It says it all. I haven’t seen much from Dominick and co for a while, I hope they get on OK at Pentagram, it’s a tough place to be and very expensive for companies once they join. Best of luck to them.

    They did great packs for wart remover for Boots years ago that’s in A Smile in the Mind. Have a look in that book for some great ideas and some more work by LP.

  7. Why should the poster offer hope? BECAUSE if there is no hope what’s the point. If the poster doesn’t offer a solution then it’s just editorial comment, and I don’t think that is the intent – let’s ask the author if they are listening.

    Also, I had no idea there were regulations for how long a headline could be. I’ve been a designer for 25 years and I’ve never heard that one.


  8. Of course there isn’t a limit on the length of headline copy. But how many long headlines do you remember?*

    I think Bill Bernbach got it right with ‘Lemon’ for VW.

    *Actually I do remember one, “At 70 mph all you hear is the ticking of the clock” for Rolly Royce, by Davild Ogilvy. And that wasn’t cheesey!

  9. I don’t think you have to remember headlines for them to be effective. I just have to get it in the moment. let’s face it we all have our favorites, but since we are in the business we are bias towards creative. We WILL remember an Ogilvy or George Lois. I think the public would be hard pressed to remember a headline from last week. You’ve got to hit them now with a message that isn’t forgetable, provides a call to action and contact info. We’re in the communications business. My favorite quote (author unknown) is: “It isn’t good creative unless it sells.”

  10. Sometimes, an ONG’s job (you can replace “an ONG’s job” with “a poster’s job”) is not to offer hope or solution to problems, but to raise awareness of specific problems so that – hopefully – you and I put pressure on our governments. Ultimately, we are the ones who have the solution to problems like this, where an ONG can only push the issue into our foreminds… If you and I don’t think about the issue (the poster’s job) and shout about it (our responsibility) we can be certain that our governments won’t do a thing about it either… Wars are very profitable business…

  11. I think that what I have said is fair and truth. I also like to mention that I think that the relationship is between the typography and image reinforce each other. but the type by itself is strong enough to make any half minded person to think about the message its sending. And if you seen that photograph on its own, YOUR telling me you wouldn’t take five minutes to think about why or how INFANTS become enrolled in a war that isn’t their war, ITS THEIR FATHERS FATHERS WAR.

  12. I would just like to respond to ED. I mean come on, if you really think that this piece fails then you don’t understand design. First off, the comment about WEBDUCKS post. The fact that INFANTry, hence the infant soldier. How you think that webducks comment would be better? I mean that one word says it all, no need for the long route. Lee Newham is bang on, ITS BRUTAL. Now we have your attention.

    Secondly, you say it just provokes thought. What else do you want? Thats the aim of the poster, AWARENESS!

    Thirdly, offering hope would be pointless and your still missing the point. The poster is raising awareness about how INFANTS are lost in a war that they will die in from a very early age. What could the artists possibly want you to think about? How lucky we are, how much other people in this world live for one thing how these INFANTS are being exploited.

    Now I seem to think that your contradicting yourself a bit.

    Qoute “I don’t think you have to remember headlines for them to be effective. I just have to get it in the moment.”

    Quote “You’ve got to hit them now with a message that isn’t forgetable, provides a call to action and contact info.”

    So out of how many millions of posters you have seen in your 25 years, you’re going to forget this one? Doubt it! The fact that we are engaging in conversation proves my point. Of course you have to get your audience to remember it otherwise if they don’t then thats where the communication has failed. But I bet in years to come on a brief or something you’ll go AH WAIT I REMEMBER A POSTER ABOUT INFANT SOLDIERS, IT WAS SO HARD HITTING AND JUST GRABBED MY ATTENTION BECAUSE IT WAS SO BRUTAL AND TRUTHFUL.

    This poster is one of the best I’ve seen, we aren’t on about your local newspaper here, people will remember this poster for tens of years.


  13. I was at a talk given by Pearce a few months back, he explained the idea behind this poster, or rather the reason behind it. The idea is quite clear. However I can’t remember a word he said. That’s generally the way with design talks, you come away all inspired but remember very little.

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