"Instantly I thought of how people pair food together, and that was that. Pantone pairings.
"Once I had the idea figured out, I spent time thinking up different pairings. It became pretty easy and was a lot of fun. I was creating a new pairing almost every day for about a month straight, setting them up on a white background in my studio.”
Inside David's studio.
"Obviously some were easier than others to photograph. Probably the hardest one to capture has also been the best seller: Milk & Cookies."
I asked David if he'd share how much he earned on the back of the project.
"It's not easy to put a finger on the amount, but it's brought me a lot of attention. A lot of other projects have come about from people seeing it, and Instagram ran a feature on me and the project, which brought a lot of followers to my profile.
"That's why I create these personal projects. Not only do I really enjoy them, but by constantly making content, you stay top-of-mind with the creative audience. It's very important to stay relevant, with how fast things are created and forgotten about in this industry."
Food Art Pairings, by Minneapolis-based designer and illustrator David Schwen.
View more of David Schwen's work on his website: www.dschwen.com.
Related, from the archives: The financial value of side projects.