So, now and again I like to remind myself that it’s almost impossible to give a balanced critique of another designer’s work without knowing a few important things:
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- The details of the design brief
- The relationship between the client and the designer
- The relationship between those on the client committee
- The lengths the designer went to when pitching the preferred option
The next time a studio completes a design project for a high profile client, my first thought will be one of congratulations for achieving consensus on a particular outcome, because getting the decision makers to agree is often a designer’s most difficult task.