So, now and again I like to remind myself that it's almost impossible to give a balanced critique of another designer's work without knowing a few important things:

Balancing a rock and a featherPhoto via Thinkstock.

  1. The details of the design brief
  2. The relationship between the client and the designer
  3. The relationship between those on the client committee
  4. The lengths the designer went to when pitching the preferred option

The next time a studio completes a design project for a high profile client, my first thought will be one of congratulations for achieving consensus on a particular outcome, because getting the decision makers to agree is often a designer's most difficult task.