10 SECONDS is a short film by The Pressure about work, happiness, and Mike’s insight into the amazing process of handmade neon signage.

I caught this explanation in the Vimeo comment thread:

“That part in the end is Mike adding a drop of mercury. The electricity heats the mercury, which turns it into a vapor form (what Mike calls the equivalent of a ‘million tiny mirrors’), and that is what makes white neon so bright. Thus, in the summer when it is hot, white neon is much brighter, and in the winter when it’s cold it congeals and is dimmer.”