Image copyright: the trial
I’ve been asked to author the first logo design book from Peachpit Press.
We’re discussing possible topics, and the aim is to publish a book that’s different from any other in the logo design market. I thought it’d be a good idea to involve you.
It’s funny how these things come about. Nikki (my contact at Peachpit) has long admired my logo design for Miskeeto, and it turns out that Robert Hoekman, who runs Miskeeto, is also a Peachpit author and one of Nikki’s long-time colleagues.
The main reason I’m asking for your advice is on the book’s focus. Nikki suggested we call the publication, “Logo Design Love“, then add a descriptive subtitle e.g. “Logo Design Love: the sketchpad diaries”, or, “Logo Design Love: iconic logo designers”.
Great idea, I thought, and a nice way to promote my website offline.
Here are just a few of the topics we’ve considered.
Creating effective identities
An all-encompassing look at the journey of a logo, from initial design brief through to style-guide and contextual use. Nikki thought we could include a section showing how to use Adobe Illustrator for creating specific logos. I’m reluctant, however, to incorporate software screenshots, as this automatically dates the content. Besides, Peachpit already publish some excellent Illustrator handbooks (I own one).
Iconic logo designers
This idea revolves around the iconic logo designers website. When compiling that resource, I chatted with many of the featured designers. They may want to participate in a book that highlights their skills.
Conversations from the blog
Since October 2006, I’ve published more than 450 blog articles, with the main emphasis upon logo design and the business around it. You’ve helped create some compelling debates in the comment section of certain articles, and there’s no denying the mass of possible book content contained within.
Why write a book?
Personally, business is better than ever, so do I need the additional workload? As with anything, there are pros and cons.
The preparation involved will undoubtedly improve my knowledge of the industry, which is a big plus, and in a way, I’d consider it like return to education — spending long periods of time researching a personally chosen subject. I’ve also been contemplating writing a book, although on the other hand, sacrifices will obviously need made, and I won’t be able to focus as much on client projects.
It’s no longer a requirement to use traditional publishers, and with the digital age comes the ability to self-publish your book. Cardiff-based designer, Mark Boulton, is doing just that in the form of an ebook, and recently shared how he’ll deliver his published works online (broken link removed, 2014).
Elliot Jay Stocks has recently finished writing a book, and although he used a traditional publisher to produce his writings, he’s now considering self-publishing for his next instalment.
One of the most appealing aspects of self-publishing, is that you create your own deadline, and aren’t working towards the schedule of a publisher. The last thing I want to do is cause anxieties when client projects may need precedence over looming book deadlines.
Nikki and I both thought it’d be a good idea to gauge your opinion.
What content would compell you to buy a logo design book? If placed in my position, would you choose to run with an established publisher, or attempt to self-publish your book?