Marks of Excellence

A brief history is given of the origins of the trademark in heraldry, monograms, owner's marks, and certificates of origin.

Marks of Excellence

The next chapters form a study of corporate identity and communication design with an emphasis on sign theory. The core of the book is a comprehensive classification wordmarks, monograms, and all kinds of symbols and emblems.

Marks of Excellence

Also included is an alphabetical index of trademark themes: an illustrated selection of examples that feature some of the world’s “best” trademarks.

Marks of Excellence

The final section focuses on the development of trademarks over time and across the boundaries of language (and space).

Marks of Excellence

Per Mollerup is a Danish designer and author. Previously publisher and editor of the magazines Mobilia and Tools, he also produced television programmes and lectured internationally on design.

Marks of Excellence

Mollerup's previous books include Design for Life, The Corporate Design Programme, Good Enough is Not Enough and The Visible Company.

Marks of Excellence

Marks of Excellence

Marks of Excellence

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