Completely updated and expanded, the second edition of Logo Design Love contains more of just about everything that turned the first edition into a design bestseller: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and doing it right.
Case studies are used throughout to show you how to develop an iconic brand identity from start to finish. In the process, I reveal how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. I not only share my personal experiences working on identity projects — including sketches and final results — I also use the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios that include Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and plenty of others.
In Logo Design Love, you’ll learn:
Best practices for extending a logo into a complete brand identity system
Why one logo is more effective than another
How to create your own iconic designs
What sets some designers above the rest
31 practical design tips for creating logos that last
Malcolm Grear Designers
Sagmeister & Walsh
Stephen Lee Ogden
There are a lot of books out there that show collections of logos. But David Airey’s Logo Design Love is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in a reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable.
— Tom Geismar
A comprehensive survey of the logo design process. Easy to read, and lovely to hold. The personal, conversational tone on David’s blog bleeds right over to the book. Warm yet consummately professional. He tells you what you need to know about logo design, and refrains from abstruse pontificating that some other design books get mired in. If you want to design logos and brand identities, there is no better book
— Douglas Bonneville
Small business owners who are just setting up or who want to redesign their logo should use this as an instruction manual to help generate timeless brand recognition. Great read and very clear. If you have any interest in logo design this is the best guide out there.
— Jamie Ward
Not only is it beautiful to thumb through, it provides clear and meaningful information to help make any designer better at logo design. Definitely recommended, and worth far more than the asking price.
— Jordan Butler
The design world is better off for this book.
— Ben Terrett