Logo Design Love

Logo Design Love

A Guide to Creating Iconic Brand Identities

Completely updated and expanded, the second edition of Logo Design Love contains more of just about everything that turned the first edition into a design bestseller: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and doing it right.

Case studies are used throughout to show you how to develop an iconic brand identity from start to finish. In the process, I reveal how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. I not only share my personal experiences working on identity projects — including sketches and final results — I also use the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios that include Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more.

In Logo Design Love, you’ll learn:

  • Best practices for extending a logo into a complete brand identity system
  • Why one logo is more effective than another
  • How to create your own iconic designs
  • What sets some designers above the rest
  • 31 practical design tips for creating logos that last
Logo Design Love


Adrian Hanft
Andrew Sabatier
Antonio Carusone
Believe in
Blair Enns
Bravo Company
David Hyde
Gerard Huerta
Glad Creative
High Tide 
Ivan Chermayeff
Jerry Kuyper
johnson banks
Jon Large

Kevin Burr
Lindon Leader
Maggie Macnab
Malcolm Grear Designers
Moon Brand
Moving Brands
Nancy Wu
Richard Weston
Roy Smith
Sagmeister & Walsh
Stephen Lee Ogden
Thoughtful Studios

Logo Design Love

In others’ words

There are a lot of books out there that show collections of logos. But David Airey’s Logo Design Love is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in a reader-friendly, concise language, with a minimum of designer jargon, David gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable.
— Tom Geismar

A comprehensive survey of the logo design process. Easy to read, and lovely to hold. The personal, conversational tone on David’s blog bleeds right over to the book. Warm yet consummately professional. If you want to design logos and brand identities, there is no better book.
— Douglas Bonneville

Small business owners who are just setting up or who want to redesign their logo should use this as an instruction manual to help generate timeless brand recognition. Great read and very clear. If you have any interest in logo design this is the best guide out there.
— Jamie Ward

Not only is it beautiful to thumb through, it provides clear and meaningful information to help make any designer better at logo design. Definitely recommended, and worth far more than the asking price.
— Jordan Butler

The design world is better off for this book.
— Ben Terrett

Logo Design Love

Order now

Other design books

Identity Designed The Process
Work for Money Design for Love

David Airey
Brand identity design

Independent since 2005
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