When I was in my teens I worked weekends and some summer weeks as a tyre fitter. Barring the Goodyear Blimp, Bibendum, and Pirelli calendars, I can't remember much of what tyre manufacturers used to promote their products. While not on the same scale, these “winter road fashion” print ads for Turkish manufacturer Lassa stood out.

Lassa road fashion

Lassa road fashion

Lassa road fashion

A memorable idea by Happy People Project in Istanbul. Via @issue.

For what it's worth, Lassa is a good, hard-wearing tyre, too.