Relevant to my last post...

“[Bill] Bernbach and his legions created product ads that connected both rationally and emotionally. More often than not every frame of the TV spot or every visual in the print ad featured only the product. Today it seems most every ad is an ad for the category. The new Beats headphone ads are a perfect example of this. I'm supposed to buy Beats because a well-muscled superstar does? Really?”

That was George Tannenbaum on his blog. George shared this classic Pan Am ad (below) from the Bernbach era, by Carl Ally (1924-1999). No need for special-effects.

That's an ad.