The Northern Ireland Design Alliance (NIDA) has made its Anatomy of Design talks available to watch online.
I’ve embedded one below, by Mike Reed of Reed Words, a writer with more than 20 years’ experience in the worlds of branding, design, and advertising. Mike has also been a judge and foreman in the Writing for Design category at the D&AD Awards.
The video lasts 48 minutes (with about 15 minutes of Q&A at the end). If you don’t have that long, I’ve timestamped a couple of spots where Mike talks about his writing projects (the second — for The Brink — is particularly good):
As Mike says, copywriting can be about much more than just tone of voice. It can form an integral part of a company’s brand strategy. And as David Ogilvy once said:
“Those who write well, think well.”
Catch the other Anatomy of Design talks on the NIDA website.