Girls’s Life, Boys’ Life coversPhoto by Matt Frye, One Tree Studios

Headlines from Girls’ Life include “The New Denim Checklist (get ready to hear ‘I love your jeans’),” “Wake up Pretty (because mornings are rough),” and “My First Kiss.”

While Boys’ Life is all about exploring futures.

This dumbing down of what young girls should be interested in is nothing new, but I’m glad designer Katherine Young called it out with a quick mockup of her own cover.

Girls’s Life cover, by Katherine Young

“‘Wake Up Pretty’ was the most glaring part for me. There it was next to a girl who had went through a professional photoshoot and been touched up digitally and we are telling our daughters to look like her right out of bed.”

Girls’s Life cover, by Katherine Young

Matt and Katherine have both generated a ton of media coverage in the past couple of weeks.

Doing good > looking good.

Via Quipsologies.