The business magazine published The Creativity of Crowds, which opens with the following:
“Crowdspring aims to slash the cost of graphic design work — and democratize a snooty business.”
I’m all for competition, and welcome it, but when there’s such a one-sided article about the validity of spec work, it’s appropriate to mention the other side of the story.
For the unaware, Crowdspring is a design contest website, where people submit (mainly) logo designs in the hope of winning a prize. Prizes are (not always) awarded by the companies who join and host a contest.
From Crowdspring’s user agreement:
“We have no control over and do not guarantee the quality, safety or legality of Creative Services, the truth or accuracy of project listings or member information, the qualifications, background, or abilities of members, the ability of creatives to deliver Creative Services, or that members will complete a transaction.”
“I hope you realize that without this so called snooty business you wouldn’t have A. a website to post your content on. B. a magazine to post your content in. C. anyone to make Forbes commercials for your company. D. a logo, nor branding of any sort.”
— Chad Engle
Another comment from Eric Hillerns:
“A CAD program does not make me an architect and a copy of QuickBooks does not make me an accountant… And the Forbes writer? You know, the one who penned this article’s ludicrously silly subhead, was likely this year’s lucky winner of Mrs. Winters’ sixth grade journalism competition. Because why would we pay an experienced writer when anyone with Microsoft Word and e-mail can submit a story?
“Congratulations, Forbes. You got exactly what you paid for. Sludge. But then again, maybe that was your point.”
— Eric Hillerns
An enlightening article has been posted on NO!SPEC.