Design student Ric Bixter came up with this idea for elastic band packaging.

Elastic band packaging

The design brief was to “Go into a pound shop and pick a seemingly uninteresting object and rebrand it, increasing the value and interest.”

Elastic band packaging

The stronger the band, the more the box is squeezed. Brilliant.

Elastic band packaging

Elastic band packaging

Ric Bixter is a 2nd year design student at UCLan (University of Central Lancashire). He’s hoping to move to London in September for a year in the profession. Catch him on Twitter @fellbridge.

Back in June he tweeted, “Designing the packaging for elastic bands turns out to be really hard.”

Perseverance paid off.

Via Blair Thomson.


July 4, 2011


Excellent work Ric – and great blog post. I love seeing stuff like this – a little bit of attitude, a whole lot of ingenuity and a smidgen of sarcasm!

Wow, what a wonderful idea. So creative, and beautifully carried out. I love the typography and the way it flawlessly bends with the packaging.

What a great way to promote such a boring item. Very innovative and the packaging has been designed in such a way that even if I didn’t need elastic bands I would want to buy some. Certainly a designer to keep an eye on in the future. Great Work.

This design is so clever! Fun to look at and well articulated. Nice to see function and art collide in something as mundane as a rubber band! Well done.

It’s a very clever idea. It took something that no one would ever even notice and turned it into something that I’d really like to have on my desk.

The decision to put a rubber band on the outside of the box is what really makes it stand out. Very clever.

You make me want to buy the elastic bands. Which I don’t even need. And which my cat will probably eat. But I still want to buy the elastic bands…

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