Design student Ric Bixter came up with this idea for elastic band packaging.
The design brief was to “Go into a pound shop and pick a seemingly uninteresting object and rebrand it, increasing the value and interest.”
The stronger the band, the more the box is squeezed. Brilliant.
Back in June he tweeted, "Designing the packaging for elastic bands turns out to be really hard."
Perseverance paid off.
Via Blair Thomson.