The resulting three-minute video was uploaded to YouTube on Sunday (embedded below).
It's a powerful message.
"Women are their own worst beauty critics. In fact, only 4% of women around the world consider themselves beautiful. Dove is committed to building positive self-esteem and inspiring all women and girls to reach their full potential. That's why we decided to conduct a compelling social experiment that proves to women something very important: You are more beautiful than you think."
Via lots of people, and Adweek.
Related, from the archives: The hypocrisy of Unilever advertising.