Dove Real Beauty Sketches

The resulting three-minute video was uploaded to YouTube on Sunday (embedded below).

It's a powerful message.

"Women are their own worst beauty critics. In fact, only 4% of women around the world consider themselves beautiful. Dove is committed to building positive self-esteem and inspiring all women and girls to reach their full potential. That's why we decided to conduct a compelling social experiment that proves to women something very important: You are more beautiful than you think."

There's a longer six-minute version, as well as shorter interviews with each participant, on the Dove Real Beauty Sketches website.

Via lots of people, and Adweek.

Related, from the archives: The hypocrisy of Unilever advertising.