IBM smart ideas billboard

"If cities were smarter, then life in cities would be better. That's why IBM created ads with a purpose. By adding a simple curve, we gave advertising a new function."

IBM smart ideas billboard

IBM smart ideas billboard

IBM smart ideas billboard

IBM smart ideas billboard

IBM smart ideas billboard

IBM smart ideas billboard

Great idea by Ogilvy & Mather. Reminds me of the billboard that turns air to water.

Via @issue.