Maggie Macnab has just released Design by Nature: Using Universal Forms and Principals in Design.
“Design by Nature is a revelation. It is both a book and a bible of sorts. Maggie demonstrates how the design process embodies and defines the human species. She reveals how we have transformed energy and matter into tangible and useful inventions. And she proves how, at its best, design allows us to perceive and refine large patterns into fundamental meanings and relationships.”
— Debbie Millman
“The golden ratio embedded in the Apple logo design. The graphic has been recreated from one circulating the Web. There are several associations to the golden ratio, but the Apple logo is not proportioned perfectly with this ratio. Notice there is not a perfect fit for the number 13 and 2 circles.”
If you liked Maggie’s previous book, Decoding Design, you’ll love this. Design by Nature includes plenty of exercises to get your creative juices flowing, and features guest designer studies from Stefan Sagmeister, Von Glitschka, Erik Spiekermann, Debbie Millman, Ellen Lupton, and many more. It takes an in-depth look at relationships between nature, design, economics, geometry, and art. Well-worth a read for designers and creatives of all types.
“This book is a reminder that there is no system more powerful, more creative, or more truthful than nature. Acknowledge it. Appreciate it. Use it. It belongs to you, and you belong to it.”
— Maggie Macnab
For more spreads and a few extras, visit the Design by Nature website.
Get the book direct from publisher Peachpit or pick-up a copy: