15 responses

  1. This has been one of the most useful books on our shelves, I think this one is the second edition. Such a great bit of self promotion and a very good printer too!

  2. This is the sort of promotional item which sets a print company apart. A very useful tool which will hold your attention for a good few minutes on recieving it. We should probably be producing sample T shirts with type and rule tolerances.

  3. Thanks for sharing this, David. Educational and informational items like this and catalogs of die-cut templates, etc., are really helpful for designers when working with a printer. I also always ask a printer for their preferred rich black values — some shops have specific values depending on offset or digital printing.

  4. Thanks for your post Mr Airey! Our ‘LBB’ seems to have gathered a phenomenal interest which can only be a good thing!

    Thanks also for the nice words. We are indeed trying to show that good printers do still exist in the big pool of ‘commodity print’. Translating great design in to great print can often be a challenge but having a team of ‘thinkers’ is a great resource and the LBB is a simple example of the way we think! Yes a great marketing tool but genuinely a great designers tool too.

    Thanks again all.

  5. That’s a really neat concept. I bet it cost a fair amount to print-up, too. It’s a pity that Dayfold Print didn’t put as much effort into their online presence, though.


    I have an online reference to nearly every conceivable printable CMYK and Pantone® black on my popular article “The Professional Designer’s Guide to using Black

    I hope you don’t mind me dropping the link here David; it may be a benefit to your readers:


  6. As a commercial printer in Dallas, Tx I want to commend you on trying to differentiate your company. That is a excellent tool! There are so many choices of rich black out there if you ask 10 people you get 10 answers. Love how you are showing different ones side by side. Very useful!

  7. In reply to Andrew . . .

    Useful feedback Andrew – I hope you keep an eye on our blog – this is our only current online presence but it does seem to be popular.

    I have checked out your ‘black’ article too – online info like this is a great guide. I think the difference with our Little Black Book (LBB) is that is shows exactly how the wide array of rich blacks differ. It gives real examples of varying rich blacks on both coated and uncoated stocks. This is sadly something that cannot be done online! It was produced in the hope that it would be an accurate reference tool for designers, art-workers and print buyers. There does seem to be a very slight (I hope the creatives reading this don’t mind me saying) lack of confidence when producing rich blacks, especially where other elements may have an impact. For example, reversed out type, thin rules . . . what can you get away with – will they register – will they fill in? The LBB shows examples of this type of detail too, which gives much of the confidence back!

    With guides like yours and with the Dayfold LBB, designing and printing rich blacks should be a breeze!

    Thanks again for your comments.

  8. That’s good practice there, Neil, and you’re more than welcome.

    Andrew, I don’t mind at all. I was actually wondering where I’d seen your post when drafting this one.

    Chris, thanks for taking the time to reply to Andrew. Keep up the good work.

  9. I avoid pure black. I’m scared of it. In the same way that full on red frightens me.

    Lol, seriously though, proper black always look so harsh to me in a design, I nearly always go for charcoal instead.

    What an awesomely detailed guide though, looks exceptionally useful for designers who have money to burn ;) (ie not me, ha ha)

  10. Can’t stand solid black, far too over-used for me, but some clients seem to like it so who am I to argue! It can be a printers nightmare, quote on a job, then the artwork arrives “it’s solid black”, cue lots of “Oh, FFS, I never quoted based on that”! Ha Ha.

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