Of course each of the above brands has a huge marketing budget, helping ingrain the product or service into our subconscious whether we deal with the companies or not. But try imagining brands that are a little closer to home — ones that perhaps catch your attention when you’re pushing a trolley down a supermarket aisle.
This one’s for a breakfast cereal:
Here’s a toothpaste:
And a chocolate bar:
You’ll undoubtedly see copycat products using similar palettes, hoping to steal some of the market share, but the message is that colour definitely influences a shopper’s choice.
You need a good reason for changing a corporate colour.