September 18, 2012

On designers critiquing designers

Design blogs often direct a lot of negativity toward projects of different kinds — especially within comment threads.

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October 28, 2011

When asking for a design critique

Designers often ask me for feedback on their work, but in many cases they’re asking the wrong question. Don’t show two logos and ask, "Which one's best?"

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March 8, 2010

The myth of constructive criticism?

You'll have heard of the need for criticism to be constructive. Something like, “That's no good because... but here's how to make it better.” And the "feedback sandwich" is similar — “That part's great, you need to work on this, but I like this, too.”

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David Airey
Brand identity design

Independent since 2005
Website hosted by Fused

Office
13 Gransha Park, Bangor
Northern Ireland
BT20 4XT