Creative process

The ideal design process?

Absolut bottle no label

Shape as a brand attribute

Maluma takete

Using sound symbolism in branding

Salmon fillet

What convicts can teach us about branding

Old Penguin logo

Champions of Design

Coca Cola bottle shape

Remove the logo. Know the brand.

Alfa Romeo logo

The stories behind car brand names

Canned air

Canned air

Coca Cola logo

“The Coca-Cola Conspiracy” and ethical design

Blank notebook

Framing your design brand