At the start of the year I turned down an offer for one of my websites. But the buyer didn't leave it at that, and I'll share how things panned out.
Designer and writer Paul Jarvis has a useful website. Here are some posts and resources of interest, and some thoughts I agreed with.
Paul talks about how to build an audience from scratch. Many of you are, or once were in this situation. If I found myself transported back to when I became self-employed eight years ago, this is close to the advice I'd give the younger me.
It's important to say no from time to time.
"Saying no sometimes means I get a feeling that the client could be tricky to work with, or not jive with how I work. It’s ok to turn down projects I have a feeling might not go well, because chances are they won’t. And if they don’t, it’ll end up costing more to do the work than if I had just said no first. Not everyone is a perfect fit, and I’m certainly not a perfect fit for everyone."
There's a page comparing ebook sales on Amazon versus other platforms. Mailchimp is listed as the favoured email list management tool. I recently signed up with preferred AWeber. More on that later. (Update: read how I increased subscribers by 1,000% using AWeber.)
Work better. Good productivity tips.
"Pay your dues and if you want something, earn it by doing everything you can while expecting nothing. Acting like you’ve put in your time and now deserve more than someone else will get you nowhere but thought of as an ass pretty fast."
A quick bio: He's a "practicing yogi, touring musician, has a tattoo (or two), and is a non-preachy vegan." He currently lives in the woods, on the coast of Vancouver Island, with his wife Lisa and pet rats Ohna’ and Awe:ri.
Catch him on Twitter.
Every few days I'll drop by
Google Reader Feedly to see what’s new on good blogs.
Photo via Thinkstock
@Issue Journal of Business & Design
A List Apart
Ace Jet 170
design work life
I Love Typography
Letters of Note
Noisy Decent Graphics
Social Design Notes
The Branding Source
The Crossed Cow
the johnson banks thought for the week
this isn’t happiness
We Made This
I also make a point of visiting the websites of those who leave comment, and people I follow on Twitter often have me clicking their tweets.
I compiled this list of design blogs back in 2007. Many are no longer updated, and I’ve since unsubscribed from quite a few. Here’s a more current selection.
It can take time finding talented graphic designers, but it's fair to say the best have a healthy online presence. So to make things easier, here are some graphic design blogs worth a look. I've listed them by Google PageRank — Google's way of determining a website's authority, but don't read into it too much — many have an authority far beyond a single digit.
Design Observer: writings about design & culture
Smashing Magazine – a weblog dedicated to web-developers and designers
Core77 / design magazine + resource /
Authentic Boredom – by graphic designer, Cameron Moll
Coudal Partners: a forum for creativity and experimentation
CR Blog – News and views on visual communications from the writers of Creative Review
Dexigner – popular design portal featuring the latest design news
Hicksdesign – Journal of a small creative agency based in Witney, Oxfordshire, UK, authored by Jon Hicks
I Love Typography, devoted to fonts, typefaces and all things typographical.
Mark Boulton: Design Thinking. Web Delivery. By a designer based in Cardiff, UK.
Quipsologies - Corralling the most relevant and creative on- and off-line bits that pertain to the design community.
Russell Davies – incredibly diverse UK-based blog on topics associated with design
Speak Up > Design Dialog
Subtraction 7.0 – NYTimes.com's Design Director, Khoi Vinh, blogs about design and other relevant info.
swissmiss – tina roth eisenberg | swiss designer gone nyc
Typographica. A Journal of Typography.
Veer: The Skinny – provides visual elements for use in professional creative work
Veerle's blog 2.0 – Webdesign – XHTML CSS | Graphic Design
Logo Design Love: a website dedicated to all things logo.
Ace Jet 170 – Found type, print and stuff
AisleOne – Design, typography and everything else.
Chris Glass, The Last 10 Days. A creative fella's journal from Ohio.
Creative Curio – Learn, discuss and explore the realm of graphic design.
Design Notes published by Michael Surtees who tries to see life filtered through design as opposed to placing design on a pedestal
Designers who Blog – features blogs discussing graphic design, web design, illustration, marketing, photography, branding, writing and advertising
Design is Kinky – a proudly Australian blog on design
DesignM.ag — Articles and Resources for Web Designers
Design View: Articles, Essays and Opinions by Andy Rutledge
Grain Edit - covers contemporary graphic design / illustration, as well as design from the from the golden era of advertising (1950s–1970s).
ideasonideas, a blog that invites dialogue on issues relevant to communication designers and brand strategists
Inspiration Bit – Get inspired and learn from the latest technology, art and design buzz on the Web.
ISO50 – The Visual Work of Scott Hansen
Jasongraphix :: A journal of art, thoughts, and projects by Jason Beaird
Noisy Decent Graphics by Ben Terrett, a Graphic Designer in London
Positive Space :: The Graphic Design Blog
Spoon Graphics - the personal project of Chris Spooner, a UK based Graphic / Web Designer.
Swiss Legacy – Graphic design and typography
The Dieline – packaging design blog
things to look at – plenty of images, and oddly, things to look at
Type for you. A blog on typography, by Pedro Serrão, a graphic designer from Porto, Portugal.
TypeNeu dedicated to typography, fonts, lettering and typefaces
AdGoodness – advertising and design blog from Frederik Samuel
Andy Budd :: Blogography – based in Brighton, England
Computerlove – Contemporary Creative Culture
David the Designer – don't underestimate the knowledge this man has acquired (and don't call him Dave)
Elliot Swan survived three days without the internet
FormFiftyFive – Design Inspiration – the pet project of designers Glenn Garriock and Jack Daly
graphicPUSH – "a sporadically but faithfully updated design blog"
Graphic Design Blog – graphic design, freelancing, illustration, advertising, web design
NOTCOT.ORG - for your ideas + aesthetics + amusement.
We Made This (It's Our Blog)
Just Creative Design – by Jacob Cass
Truly Ace – Graphic Design Blog
Don't forget to check out the blogs I subscribe to — changed a lot since this post was published.
Image by Becca Fatora
The problem with using WordPress.com is that you don't have full control over customisation. Essentially, WordPress owned and stored my content. It also meant I was showing my blog's address as davidairey.wordpress.com rather than davidairey.com.
In Jakob Neilsen's 2005 article on blog mistakes, he had this at number 10:
"Having a weblog address ending in blogspot.com, typepad.com, etc. will soon be the equivalent of having an @aol.com email address or a Geocities website: the mark of a naive beginner who shouldn't be taken too seriously."
I get the point, but that takes it a bit far. Some of my favourite blogs are on TypePad:
There's also lorelle.wordpress.com — a guru on everything WordPress-related.
Douglas Karr of The Marketing Technology Blog has this to add about self-hosting your blog:
"I personally like to host my own blog because of the flexibility it provides me in design changes, adding other features, modifying the code myself, etc.
"I wouldn’t discourage anyone — even a corporation — from using a hosted solution like Vox, Typepad, Blogger or WordPress just to start out and experiment."
It's the interaction on blogs that keeps me going. When I started out, I had no idea how to attract visitors and comments. I thought that if I published new content I'd automatically find readers in my niche.
It takes time and effort, and reaching out to fellow bloggers. In fact, there's a whole psychology behind blog publishing that changed my way of thinking. Now if I see or hear something of interest, I wonder if I can use it for my blog.
My first ever posts were more like lectures. Who wants to read a lecture? I want to make things engaging, and show people something they haven't seen before, or tell them something they don't know. When you write like you talk, people are more likely to comment on what you're saying. When people comment, they share their knowledge. I want to learn from my readers.
At the start I was killing the conversation rather than making use of comment threads.
You might find it helpful to leave comments on other blogs, adding to the conversation. It takes time, obviously, but blog owners appreciate it, making them more likely to visit and comment on yours.
The way you write, the words you use, your tone of voice, how you reply to comments, your blog design, the topics you cover... they all show a little bit of who you are.
When I moved my blog's location from davidairey.com/blog to davidairey.com it dented my Page Rank. The mistake was not moving sooner, or not starting with my blog in the root directory.
Daniel at Daily Blog Tips has this to say:
"Unless your blog is a secondary part of an existing website you should always install WordPress on the root directory. When I created my first blog I used an automatic WordPress instalation that my web hosting company offered, but the standard installation was done on “www.domain.com/blog”.
"I wasn't sure how this would affect the blog so I decided to leave things as they were. A couple of months later when I started studying SEO I realised this was a bad move."
When I launched my first website about two years ago I wanted my portfolio to be the main purpose, with the blog a secondary aspect. But it didn't take long to realise the number of clients I could attract through my blog content, then direct them to the portfolio. It's generally the content I publish that brings visitors rather than the static pages in my portfolio.
Most people new to blogs will spend all their time writing the post, not thinking too much about the headline. But if your headline in a feed reader or on social media doesn't catch attention, the chances of a click through are greatly decreased.
I see it every day, people linking to others using the anchor text 'here' or 'click here'. You don't link to other sites unless you think it helps your visitors, so give those site owners a link they'll really appreciate.
I touch on the subject here: Graphic design Edinburgh and keyword search ranking. Andy Beard says it better: linking mistakes frequently encountered on blogs.
I'd no idea how much time a blog would take. There are many hats to blogging — something I think many people don't appreciate when taking the first step. I jumped right into it without doing any research (hence this trial-and-error post and the dead WordPress.com blog that started me off).
What blog mistakes have you made? Feel free to join the chat below.