Today and tomorrow, the Brand New Conference is taking place in Amsterdam. Michael Johnson of johnson banks kicked off the speaker line-up, and one of his slides showed these brand questions for clients to answer.

Michael Johnson, Brand New Conference

Gets to the heart of it.

If, like me, you’re not in Amsterdam, you can follow some conference chat on Twitter, such as this nugget from Sagi Haviv:

“Never put something you don’t like in front of a client because they will pick that and blame you for it.”