Billboard air water PeruPhoto credit: Draftfcb / UTEC

Just outside the small community of Bujama, Peru, is a billboard that cost around $32,000 to make, and that creates approximately 100 litres of drinkable water every day.

“It works by condensing vapour in the air (humidity in the region is around 98 per cent) into water, before passing it through a series of filters and running it under UV lamps for further purification. The clean water is then collected in a tank and dispensed through a tap which can be used by anyone walking past.”

Quoted from Creative Review.

Billboard air water Peru

The video embedded below gives a bit more detail.

The billboard is the product of a partnership between outdoor advertising owner Clear Channel Peru, researchers at the University of Engineering and Technology (UTEC) in Lima, and advertising agency Draftfcb.

Also reported on the BBC website: Advert turns air into water.

Brilliant idea. Let’s hope it’s not a one-off.

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May 17, 2013


Simply amazing!
A pitty it’s only applicable in very humid regions like shown in the video. I can’t help but wonder if there would be any environmental impacts from putting up a lot of these, but I’m sure the clever people at UTEC already thought of that.

Great concept. Only of course the costing is a lil high, but if the advertiser pays, why not?

Wish your posts had a like button David. I dont feel like typing today :)

Clever people. There’s a robot that does this too isn’t there? – wanders the desert picking up moisture where it can. Great that the water is free to passers-by. I’m sure this is just the start of something that could be much bigger in the future.

You made my day David. This is a BIG like. If only more advertising was based around a benefit for all rather than a benefit for itself. It would rub off on the brand too. It reminds me (in a funny sort of way) of the Mobile ads in the 60’s promoting road safety (we want you to live) by Bill Bernbach.

This is just wonderful!

I am confused though, in your post it says it takes $32,000 to make but on the source article it says:

“The internal system costs some US$1,200 (£790) to set up.”

Where did you get $32,000 from?

Sorry Lak. I try to keep buttons to a minimum. :)

Matt, not that I’ve read about. Seems interesting.

Lee, definitely. Thought you’d appreciate this one.

Angela, the $32K was from the Creative Review piece. I guess it’s the overall cost for the construction and printing, too.

It’s a clever idea in a marketing sense. As others have noted the cost may be too high to make it a practical solution for water distribution but it’s ingenious and it has people talking about it far beyond the reach of a standard billboard advert.

This is just an incredible concept. I’m hoping this is a glimpse into the future of marketing & advertising. There’s nothing better than advertising that has a positive impact on society. Absolutely love it.

This seems like it’s too good to be true. Maybe we could do with a few of these in Europe to save all of these hosepipe bans.

I bet there’s some creative advertising brains working up some very smart slogans to get up on these things.

Wow. That is really awesome. At the start I was like ‘best billboard, uhm let’s have a read’ haha. That’s inspiring. I agree with Lee and the ‘benefit for all’.
Well, thanks again David.

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