"AIGA has reiterated its longtime position that spec work is not in the interest of either designers or clients and we are now redoubling our efforts to educate, inform and inspire clients and designers alike to work respectfully, intelligently and fairly.

"I am personally vigorously, passionately and fundamentally against designers being asked to do work on spec and neither I nor my firm will ever participate in speculative work. I have said it before and I will say it again: speculative work denigrates both the agencies and the designers that participate. If we give away our work for free, if we give away our talent and our expertise, we give away more than the work. We give away our souls."

— Debbie Millman

It’s been said before, designing on spec leads to a lot of problems for both the designer and client.

Visit No!Spec for Cat Wentworth’s full interview with Debbie Millman.