Adrian FrutigerPhoto by Henk Gianotten.

With a client list featuring the likes of IBM, Air France, and the Swiss Post Office, Frutiger’s typefaces include Univers, Avenir, and the self-named Frutiger (among plenty of others), and he has been heralded as the best type designer of the 20th Century.

Street signs in a number of London boroughs are set in Univers Bold Condensed, Switzerland’s road signage uses ASTRA-Frutiger, and station signage on the Paris Metro displays his Métro Alphabet — a tiny fraction of where his work has infiltrated public life.

Orange Street sign, LondonPhoto by philg@mit.edu.

“On my career path I learned to understand that beauty and readability — and up to a certain point, banality — are close bedfellows: the best typeface is the one that impinges least on the reader’s consciousness, becoming the sole tool that communicates the meaning of the writer to the understanding of the reader.”

Quoted from Adrian Frutiger Typefaces: The Complete Works, available on Amazon.co.uk (out of stock on the .com), and previewed here on ISSUU.

Adrian Frutiger Typefaces

One designer who will most definitely live on through his life’s work.

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September 14, 2015

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