Designer of enduring logos and visual identities, David Airey runs an independent graphic design studio in Northern Ireland, collaborating with clients worldwide to grow their businesses through distinctive, meaningful, and emotive design.

Logo and brand identity design

For the past 15 years, I’ve been helping business owners in more than 30 countries to achieve their goals through relevant and enduring design. A selection of logo and brand identity projects can be seen through the images above. Get in touch if you’d like to talk about the design, redesign, or refinement of your visual branding.
+44 7795 530 457

Bestselling design books

I’ve written the bestselling design books Logo Design Love (New Riders, 2014) and Identity Designed (Rockport, 2019). Aimed at design students, graphic designers, and those with a need for logos and brand identities, the titles have sold more than 100,000 copies in English, have been translated into multiple languages, and are on design course reading lists in colleges worldwide.

Identity Designed book
Logo Design Love book

What makes a good logo?

Anyone can design a logo. Whether it works is another thing. A successful design may meet the goals of your design brief, but an enviable mark with the potential to become iconic will also be simple, relevant, distinctive, and enduring.

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The design process

The approach I take for almost all of my logo and identity projects includes the four stages of research, creative strategy, design, and implementation. These are explained in a little more detail through the link.

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Independent since 2005
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FAQs about hiring
Design process

64 Beechfield Avenue
Northern Ireland
BT19 7ZZ

+44 7739 530 457