Comments on: Your questions answered #4

By: Allun Edwards

Allun Edwards — Fri, 29 May 2009 14:35:29 +0000

In respect to the 2012 olympics logo – the design is not “out of this world”, which any member of the public would expect for the price, it was suggested that a competition for schoolkids to design the logo. In this money cucial time this might be the future.

By: David Airey

David Airey — Wed, 28 Jan 2009 21:09:18 +0000

Hi Jonathan,

In the case of the London Olympics logo, the price would incorporate a complete branding package, with usage in a wide variety of applications, and what is probably a hugely detailed manual. I did a little ad-setting work involving that logo, for Scottish Widows. It was dull, with no room for creativity whatsoever.

I’m learning more about pricing, and how I’m undercharging for some of the jobs I’m working on. To be honest, I think it can only come with experience — knowing what your work is truly worth.

Good question.

By: Jonathan

Jonathan — Sun, 25 Jan 2009 20:54:16 +0000

Hi David, I don’t know if you’ve got another one of these planned, but I was reading the articles on IdentityWorks recently and found out that the ‘big guys’ charge huge sums for an identity design:

“But for ballpark purposes, in America in 2008 the above range of $210,000 to $455,000 sounds about right, for planning and designing a moderately complex institutional rebranding, by qualified specialists.” – http://identityworks.com/issues/issues7.htm

Not to mention that the London Olympics logo cost £400,000… So what do you get for your money at this level? What’s the difference between what you do, and what these guys offer for the big bucks?

By: David Airey

David Airey — Thu, 16 Oct 2008 15:05:30 +0000

You’re more than welcome, Kelton.

Perhaps this blog post will be of interest to you, following your question about inspiration:

What inspires you?

All the best.

By: kelton harris

kelton harris — Mon, 13 Oct 2008 01:32:55 +0000

hi david,
i am glad i found your website. i think its wonderful, not only that you show your final logo design, the thought process and steps before. which i think its every important. especially for me, a person who is trying to learn logo design by myself using the resources found on the net. My question, is what advice can you give some one like me, who is new to logo design to improve. I have made up dummy companies and i have tried to make logos for them. I am not very good as yet and sometimes it gets frustration. How do you get your ideas to flow or what do you do to stimulate ideas for your logo concepts?

Thanks and keep up the good work.

By: David Airey

David Airey — Thu, 09 Oct 2008 13:49:51 +0000

Andrew,

You’re more than welcome. I’ve always maintained that if you take the time to comment or ask a question, it’s the least I can do to respond. Thanks for the encouragement, and yes, it’s pleasing to see so many people subscribing. Who’d have thought?!

By: Andrew Kelsall

Andrew Kelsall — Wed, 24 Sep 2008 19:06:21 +0000

@ David, just like George Hodgkins stated, thanks for your personal responses, it’s quite refreshing. Myself, and other commentors on other blogs are sometimes ignored by seemingly ‘high-profile’ bloggers if our comments aren’t written like essays, or contain information that is too simple for them.

Keep up the the good work, I see your subscriber count is going over 7000!

By: David Airey

David Airey — Wed, 24 Sep 2008 12:40:19 +0000

Kathy,

Very nice idea (sending that bouquet). My previous employer would probably prefer a large coffee and a slice of cake, so I’ll see what I can do. ;)

Lauren,

Hehe, no worries about the full-time comment. I’d prefer to work less hours than I used to, but I enjoy my job, so don’t mind putting in the extra time that often comes with self-employment.

Thanks for the link to Andy’s recent post. The comments were of interest, as I never know about the ability to register.

Michael,

Cheers for adding a question, which I’ll store for later.

Marc,

I’m glad you look forward to these posts. I’m always keen to know what content readers prefer to see.

Chaitanya,

My pleasure. Thanks again for taking an interest in me.

firebubble,

You mentioned using a Hotmail address on business cards, which I’d strongly advise against. It can cost very little to set-up your own domain extension for emails, especially if you’re spending money for business card printing. What’s your name, by the way? I couldn’t find it on your website, and it’s nice to address commenters personally.

By: firebubble - logo designer

firebubble - logo designer — Wed, 24 Sep 2008 10:37:25 +0000

I think that is a very good point to have made about the business card address. I created my first business card featuring my business address but I much prefer the simple layout of my latest card that does not have so much information on it, also I have added the web address so most people would go there if they really wanted to know the address. I guess if you have a shop or business that requires people to visit to make sales then adding the address would definitely be a good idea but if you provide a service where you can meet the client at their premises then the address is not so necessary although adding an address may help to build a little more trust between you and a client especially if you are only going to provide a hotmail e-mail address and a mobile number. Clients / customers want to know that they can find you if they need to.

By: Chaitanya VRK

Chaitanya VRK — Wed, 24 Sep 2008 05:28:44 +0000

Thanks for the mention david.

The ‘transition’ way is very informative, I hope it would be helpful when I come to that stage.

A good tip on business cards I must follow till I get my own house.