John, good of you to drop by.

:)

Thanks for the very informative post! How did you estimate time to completion, having never written a book before? — or did Peachpit not require that of you?

The value of a book outweighs that of digital content because the process is more arduous, the product is tangible, and the printed word has a level of permanence you won’t find online.

So yes, the book is definitely my reward.

How did you find the income of writing a book versus regular work? The book took 12 months give or take, would you have made the equivalent amount from 6 months work, 9 months, or … ?

Do you expect to break even or exceed traditional income from the same period in the long run? Or is the book itself more the reward.

I read this book cover to cover and I have to say it was definitely worth buying. I love seeing the design process of logos. I used your word map method for some of my projects and it worked wonderfully! Also, I love the fact that you sketch your ideas first before using the computer. I often see people use their computer to sketch ideas and I just can’t do it. I always sketch out my ideas first. It’s nice to know that I’m not alone.

Another section I enjoyed was when you discussed how to deal with client (types of questions to ask, how to establish control, how clients should not tell you how to design, etc). This is section that every designer should read.

Lastly, thank you for your recommendation about not participating in logo contests. You saved me a lot of time and trouble, because I was planning on participating in a few.

Thank you, David, for publishing that book. It’s definitely going on my bookshelf as a future reference tool.

Catherine

I especially like the way you demonstrate your process and mind mapping.

Good job David!
Jen