Comments on: World Wildlife Federation ad campaign

By: David

David — Fri, 23 Nov 2007 05:40:39 +0000

Nice unique twist to a paper towel dispenser, will make people feel like garbage for drying there hands. It is an excellent idea and is very clever!

By: David Airey :: Graphic Designer

David Airey :: Graphic Designer — Tue, 30 Oct 2007 08:14:39 +0000

Hi Dennis,

I hope you had a great trip to the States. I agree that there’s a great responsibility placed on the larger Western nations (the UK included).

Just this minute I’m listening to a BBC news article on waste management. Recycling facilities are on the up, though it’s still on a small scale, and not many people are taking part. There needs to be more incentives, such as less council tax for less waste.

By: Dennis Bjørn Petersen

Dennis Bjørn Petersen — Tue, 30 Oct 2007 07:59:45 +0000

YAY!

Go Denmark!!!!

I have a dream that it should be free to advertise for humanitarian and environmental organizations like WWF with a certain quota of course.

I just returned from a trip to the States and they really have a long way to go concerning paper and water conservation. I mean, why waste a big flush when I’ve only taken a leak ;)

By: David Airey :: Graphic Designer

David Airey :: Graphic Designer — Mon, 29 Oct 2007 15:11:14 +0000

Thanks Jermayn,

Nsane,

Good of you to take the time to comment.

By: NsaneNoob

NsaneNoob — Fri, 26 Oct 2007 08:01:36 +0000

What a creative design there. Well it remind people to save wildlife from harm. From lower budget can get high attention. Nice way to promote this ad instead of using electronic gadget to pull out tower.

By: Jermayn Parker

Jermayn Parker — Fri, 26 Oct 2007 04:29:46 +0000

The article I promised David
http://germworks.net/blog/2007/10/26/cure-on-advert-blindness/

By: David Airey :: Graphic Designer

David Airey :: Graphic Designer — Wed, 24 Oct 2007 15:00:25 +0000

Good point, Michael.

Knowledge of geography isn’t the greatest asset for many people.

Climent,

Thanks for the link, and for the compliment on my blog. Your visits are much appreciated.

Liara,

You’re most welcome for this post, and I’m glad you like it too. Thanks for commenting.

By: Liara Covert

Liara Covert — Tue, 23 Oct 2007 00:44:14 +0000

I like the psychology that lies behind this ad. People often underestimate the postive influence of advertising. In a world where people evolve to become less materialistic, marketing can be perceived as brainwashing worthy of being ignored. People will record shows in VCRs to fast-forward mindless commercials. People will tune-out radio stations with lots of advertising because it may seem annoying. I like to see the good reinforced. thanks for the story. This example reveals clever marketers evolve with the times and evoke meaningful, even far-reaching positive feelings.

By: climent

climent — Mon, 22 Oct 2007 06:33:50 +0000

never mind David, of course u r not familiar with Australia network ,its in down under quite far away from the real world :-) anyway its quite stupid that i said they r similar in some way actually they r quite different, just the first glance remind me the Aus network’ logo , it happens all the time when u see something then something else simply pop into ur head.but if u still interested u can check out its web site australianetwork.com

i like ur blog really thats why i m here again ,and i think i ll check it out constantly good luck mate

By: Michael

Michael — Mon, 22 Oct 2007 03:57:09 +0000

Fantastic idea! I agree, a tree would be more effective. If you polled the folks coming out of the rest room, I would bet that 40%+ don’t know why S. America is on the towel holder. Unfortunately, you have to shoot for the lowest common denominator.