In production

Work for Money, Design for Love goes to press this week.

The cover spread was one of the last parts to be finished.

Work for Money, Design for Love cover spread

Here’s a PDF (373KB) if you’re curious about the blurb.

It’s two-colour — black and Pantone 1805 U — and measures 5.5 x 8.5 inches with a spine of 0.689 inches.

I was contracted to write a book with 218 pages, the same number as Logo Design Love, but at the halfway stage it was obvious I was running over, so the page count was increased to 264. Near the end, I still had too many words, so to afford another page increase, the inside pages were reduced from two-colour to one (black only), and the book has come in at 288 pages. I’m happy with that. We ditched an inside colour but readers get more for their money.

Spine mockup
Spine mockup

Logo Design Love had a standard 12pt cover stock with overall matte UV and embossing. It’s the Pearson standard stock for covers. The interior ran on Pearson’s standard 60# Influence text stock.

Work for Money, Design for Love will be finished to a higher quality — special order (vendor supplied) 120lb Utopia II XG recycled with gloss laminate for the cover, and an interior on 80# Utopia II matte.

I’ll share a few photos and thoughts when I get my hands on a copy.

In the meantime, I’ll keep adding to the book’s online resources page. I hope it helps you.

If you’re thinking of writing your own book and have any questions about working with a publisher, feel free to email or comment below.

31 responses

  1. Hey David, major congrats once again man and I look forward to the read :) I bet your feeling good?

    Side note, I don’t know whether it’s my eyes playing tricks on me but the spine mockup looks as if your surname reads as ‘Alrey’?

  2. Hey David, pretty neat cover, I’m happy to see you are following the standard set by your previous book. Surely it will be another great success, can’t wait to put my hands on one. Congrats!

  3. It’s a relief to finish, Jamie, although the writing is only half the job. I’m feeling great about the contributions — so many great stories — and I’ll probably feel better about my effort when I’m holding a copy. In a way it doesn’t seem real until that happens. You were right about that mockup, too, cheers. I uploaded a new version.

    Tan, Ray, Bernadette, Andrew, thanks!

  4. Interested to see what kind of information is held in this book. As a young designer, I’ve thought about starting my own design firm and going into business for myself. There are so many risks to take, yet I’m sure the payoff is well worth it. I hope this makes it to a bookstore near me soon, but there is always amazon I suppose! Good to hear you were able to put in all the content you wanted without sacrificing much.

  5. Yeah, I can understand that. Especially with a project that requires you to reach so many individual goals. Nevertheless, your almost there – and it’ll no doubt be an awesome feeling once you do hold a copy.

  6. Congratulations David!

    ps: It’s very impressive that you put a red heart icon beside the title of Logo Design Love. It gives a vivid feeling with the embossing.

    So I’m curious about that have you planned to bring another icon on this new one as well?

  7. Awesome! I loved your Logo Design Love book, it gave me a lot of good insight into the business side of design. I’m looking forward to this book too.

  8. I am really looking forward to your next book. You always have great suggestions and it only stems from your professional experience in the field of design.

  9. Adam, no plans for another icon. I’m just letting the text do the talking, with a particular style of conceptual illustration running throughout.

    Gary, Richard, it was a pleasure to include you both.

    Saga, I’ve no idea. Translations depend on sales of the English version, so we’ll need to wait and see.

    Thanks a lot for the kind words, everyone.

  10. Really looking forward to getting this book (already pre-ordered through Amazon).

    David – I enjoy your blog and work very much, thanks for the outstanding work and inspiration.

  11. Hey David, congratulations. I am sure this book will do great, just as Logo Design Love did. I read that book 3 times and read it whenever I get demotivated due to feedback of my clients. It really helps me.

  12. Looks great, David. The title and message is excellent; it really spoke to some work I’ve been doing while studying for my bachelor’s degree. I’ve been researching ways of preserving lore and environment when developing the media (video game, movie, etc.) title brands and accompanying, often fictional, in-game brands. It almost always distills into story-driven brands – those designed with an absolute focus on lore – being more effective than those developed simply for merchandising or ad-specific goals. Essentially, the effective brands were developed by those who love the game – not those who sell it.

    Can’t wait to pick up a copy when it’s in stores. I’m sure it will find a nice home on my desk, next to your other books.

  13. I preordered this book off of a few weeks ago and received my copy in the mail earlier this week. I finished it within 2 days and I could not put it down.

    I am a Senior Graphic Design major about ready to graduate this spring. I have been doing freelance work for roughly 4 years now and this book has really given me a lot of information that I did not have in the past. I have learned from so many of my previous mistakes, and I can relate to many of the things outlined within this book.

    I just want to thank you for writing it and for all that you do to help other designers, young and old.

Leave a Reply

Your email address will not be published. Required fields are marked *