Many people undervalue the importance of their logo. Sure, it’s just one small part of your brand, but it’s an important part nonetheless. I recently subscribed to email updates for blog posts containing the words ‘logo design’. Here are some excerpts from my subscription.
“I need a designer to create a vector logo for my business. Must be able to be resized without losing the quality. I have the logo idea…. Budget: (US$50).”
On the contrary, you don’t need a designer.
“The prize for the winning company logo design is $100 USD payable via PayPal the day the contest ends. We will wait for your creatives, and wish good luck to all contestants. Let the battle begin!”
Designers working on spec is not a good idea.
“I’m a professional logo designer offering my skills. Prices can range from $20 up to around $280 with various package options along the way.”
Price lists in design sell the designer short.
The design process I use is tried and tested, and is implemented by many other graphic designers. There’s simply no way to cover it all in the time taken to earn $100.
A client might be on a tight budget, but isn’t everyone? But being in business doesn’t come cheap. Regardless of the success, people judge a book by its cover. Likewise, how your business is visually represented goes a long way to establishing credibility.