A good graphic design process is structured around ensuring the client gets the highest quality solution and service appropriate to their business, marketing or communication problem. There are four main steps involved between client and designer.
The briefing stage may consist of either or both of the following:
- Initial informal discussions between you, the client, and your designer – covering project objectives, timing and budget.
- Formal meetings to discuss your project in detail and clarify any technical issues including budget, timetable and corporate identity guidelines.
- The designer reviews the brief, background material and identity standards to ensure understanding of the project context and your corporate requirements.
- The designer develops the draft concepts and preliminary designs and selects the most appropriate options for further development.
- The designer presents visual solutions and explains design decisions.
- Together you will evaluate the visual presentation against the brief.
- Following your review and feedback, the designer amends the material as required and, if necessary, presents you with new design(s).
- Your designer prepares the artwork files and provides a proof (email or hardcopy).
- You either approve the artwork by signing the proof, or mark-up changes you’d like to make.
- A further proof is provided if required.
- Any “author’s corrections” (client requested changes to content already provided which may include additional charges: these should be detailed in any quote conditions provided with your initial quote).
The designer forwards the artwork to a commercial printer.
- The designer views the printer’s proof and passes the proof on to the client for approval.
- In some cases, the designer can conduct a “press check” of the printed sample while the job is running on the printing press.