If asked what graphic design is, could you answer in one sentence?
Here’s one possible definition:
“Graphic design is the use of visual communication to solve a problem.”
However, do you think it’s right to assume for every design project there’s a problem in the first place? Are some graphic design projects born simply from the human need for change? I see re-branding projects where the end result appears no better than before, such as the recent Xerox re-brand by Interbrand.
What is graphic design to the general public?
If you can’t see the video above, here’s a link to it on YouTube.
The misunderstanding of graphic design can be summed up in this insightful comment taken from the YouTube video above.
“Graphic design’s a wank.”
There’s a quote I like from graphic designer, Saul Bass:
“Design is thinking made visual.”
According to Wikipedia:
Graphic design is the process of communicating visually using text and images to present information.
AIGA, the professional association for design, gives this definition:
Graphic design is the combination of shapes, colors, typefaces, images and words that cause you to react or feel something.
What is graphic design to you?
I’m just as interested to hear from non-designers as I am from designers, and if you want to read what other people have said recently, visit Veerle’s blog and see what answers her readers gave.