The client and I went our separate ways, as ultimately, he couldn’t decide upon an outcome. Of course this was the last thing I wanted, and is something that very rarely happens, but in this case, the client received much more than his money’s worth.

Have you tried drawing a circle with the word?

Make a circle with an arrow at the end pointing to he beginning and plac ethe letters around the perimeter - dabbled it up in paint, looked alright.

Never too late, as I’m forever a student of design. Thanks very much for lending me your thoughts, even if this idea is one that’s in the past.

My first thoughts were an elipse or “orbit” that runs at a bit of a diagonal, with the word ‘circle” that runs thru it horizontally. This elipse could be a circle from another angle, if the logo were rotated 3-dimentionally… so still could include a “circle”. Perhaps could also include a dot over the “i” to represent a planet or atom.

Using something that offers “soft borders” and curved lines could also help communicate the idea of “complete solutions”… or more like… “surrounding you with solutions”… or “solutions… full circle”.

Cheers.

Thanks for the compliment. That’s quite a generic question there. If you’re not already, read plenty of books on design principles, typography, history etc.

what can i do to improve my quality of design?

Sorry for not replying sooner. It’s not easy responding to every question I’m asked these days.

I’ll be posting a follow-up article in the near future and thanks for your $0.02.

Edward,

Thanks for stopping by and leaving your comment. Whether any of my articles seem out-of-date I always value new thoughts, so it’s much appreciated.

I hope all’s well.

I love the circle idea- it has many things going for it. 1. Most recognizable shape anywhere 2. Lends itself to numerous interpretations; color, size, etc. 3. works in b/w and negative shape as well.

That said, it would have to be the ‘greatest circle shape ever’ to make it stand out. Your initial attempts didn’t click for reasons that the client saw as well, that ballon font reminded me of a balloon company. The square idea has possibilities but it all will come back to a circle, and then let the logotype carry the day. Use a circle as an abstract that can be supported by the logotype and the rest of the brand material. The triangle has worked for Bass since Renoir slipped it into his masterpiece after all. Maybe variations of a circle; ellipse, ring, arcs, etc. can start something. #36 above has points to consider.

It is all a moot point by now anyway and your solution no doubt has elements that come from your design intuition and the advantage of a direct client interface.

Fun to think out loud.

This is a really hard logo to do actually because “Circle” is one of the basic shapes.

To be honest, I like number 3 and 30. Though, for number 30, it would have been better if the little dots were passing through the letter “i”, like you did for number 3. Just my $0.02!