No matter what line of business you’re in, it’s vital that you can measure the results of your endeavours. If you spend any amount of time dealing with websites, you’ll understand the importance of statistics, and how they can track progress and provide pointers for improvement.
My good friend and fellow Scottish resident, Chris at Blog-Op, pointed me in the direction of the Website Grader.
Website Grader is a free tool that analyses any web address you enter and gives an almost instant report.
Optionally, you can also enter specific keywords that describe your website. The Website Grader software will then determine how your website ranks for the given keywords.
Another nice feature is the optional addition of competing websites. Rather than analysing your competition individually, you can scan them alongside your own to provide a comparison in the web report.
I’ve used the Website Grader tool a few times, and on the first occassion I received a score of 93 / 100. This score is based upon all the other websites that have been entered into the free software (over 40,000).
After reading through the results and paying attention to the suggestions it made, I ran the test again.
My new score is now 98 / 100.
One interesting thing the Website Grader pointed out was that my domain registration expires within a year. This is what I was informed of:
We would suggest renewing this domain with your registrar. Google and other search engines may penalize websites with domains that are set to expire soon. The reason for this is that many spam sites are often registered for short periods of time.
I also found out that I was missing meta keywords from my web pages, so I fixed that. I’ve read that Google place less emphasis on meta tags as they used to, but I think it’s a good idea to still use them for search engine optimisation (SEO) purposes.
Stepping away from industry buzz words, one very important question to ask yourself for SEO is this: Do you offer quality, relevant content that a member of your target market would find useful?
What score does your website get with the Website Grader?