Comments on: VISSUMO brand identity design

By: Elspeth Duncan

Elspeth Duncan — Sat, 27 Feb 2010 11:57:57 +0000

Wow. I am enjoying looking through your designs and I appreciate the way you have laid out your brainstorming process along with client’s testimonials and feedback. Simple, powerful concepts with great rationales. Very inspiring! Definitely following you on Twitter and via Bloglines.
Elspeth

By: lars bos

lars bos — Mon, 22 Jun 2009 10:58:09 +0000

I saw this logo and i keep wondering why so many other companies choose for a logo that is beveled, or has complex geometric 3d structures in them.

This logo is very timeless and simple. Shouldn’t we stick to the basics?

I mean, if i were to scale some of those new logo’s down or print them in black and white, would they still be recognizable? I don’t think so, and that would seriously temper with one of the most important rules that a logo should be unique in form, printable and simple.

What are your thoughts about this? Should we go back to the basics?

By: Clinton

Clinton — Sat, 06 Jun 2009 10:56:55 +0000

Really interesting to see the processes you use.
Love the simplicity and font choice for this logo. Outstanding work yet again David!

By: David Airey

David Airey — Tue, 26 May 2009 11:01:01 +0000

Mark, thanks for the trademarking insight. I’ve just returned from holiday, hence the delayed appreciation.

A big thanks to everyone else who commented, and Michael, I normally work on around two or three projects at once. At present I have two clients as well as my book-writing. Once the identity projects are complete, I’ll focus entirely on the book.

By: Michael Krapf

Michael Krapf — Tue, 26 May 2009 01:37:58 +0000

Great Logo and wonderful documentary. You mentioned in a previous comment that the process took about a month, how many projects do you normally work on simultaneously?

By: Scentsy

Scentsy — Sat, 16 May 2009 03:53:41 +0000

David, excellent design. Well done on the logo…

By: Yooch

Yooch — Fri, 15 May 2009 22:07:42 +0000

I love the design of the business cards with the blue. It really does stand out very well and does make a statement. Great work.

By: AliSwi

AliSwi — Thu, 14 May 2009 19:02:57 +0000

Thanks for taking us through your process David. I found it quite interesting and feel that you developed a strong logo that can easily be used for different purposes and mediums.

By: Sualeha Khan

Sualeha Khan — Thu, 14 May 2009 08:46:14 +0000

Its a very simple and excellent logo… especially the business card color scheme.
Great job Mr David.
Hope that your work will continue to guide and help me in my graphic design work.
thanks.

By: Vim

Vim — Thu, 14 May 2009 07:53:02 +0000

Really nice design of your logo, did it take long to produce?