Your personal brand isn’t just everything about you. It’s also what others think about you. With the increase in social networking sites, avatars (those little images you upload from your computer to visually identify online profiles) play an important role in brand recognition.
A recent article by Andy Beard, How To Find The Digg Friends You Never Knew You Had, opened my eyes to how I’m not using avatars as best I can. The crux of the matter, and this post, is to be consistent.
I’ve been using part of my logo in my Digg avatar (above), whereas for social networking sites (MyBlogLog, BlogCatalog, etc.) I’ve been showing a photo. Not good practice, so the avatar below is now consistent across all profiles.
If you show your photo, use the same one everywhere. If you show your personal logo, make it easy to remember, and again, use it everywhere. The key to using a mark or icon is to keep the detail to a minimum and use a high contrast. You don’t want people screwing their eyes, trying to make out what your avatar actually is.
Andy uses his avatar to good effect.
It’s his personal logo. It’s easy to remember and, most importantly, it’s consistent.
Does your avatar follow these simple rules?