Comments on: USA vs Rest of the World, a graphic design comparison http://www.davidairey.com/usa-vs-rest-of-the-world-a-graphic-design-comparison/ Graphic designer with a passion for logos. View my logo designer portfolio and read free logo design tips from the blog. Fri, 05 Dec 2008 07:19:45 +0000 http://wordpress.org/?v=2.6.5 By: David Airey http://www.davidairey.com/usa-vs-rest-of-the-world-a-graphic-design-comparison/#comment-3320 David Airey Mon, 09 Apr 2007 12:35:33 +0000 http://www.davidairey.com/blog/usa-vs-rest-of-the-world-a-graphic-design-comparison/#comment-3320 That's interesting about the Beatles' album covers being different. I'd like to know how effective the deodorant is using AXE instead of Lynx. For me, Lynx sounds a more compelling brand. That’s interesting about the Beatles’ album covers being different.

I’d like to know how effective the deodorant is using AXE instead of Lynx. For me, Lynx sounds a more compelling brand.

]]> By: leenewham http://www.davidairey.com/usa-vs-rest-of-the-world-a-graphic-design-comparison/#comment-3235 leenewham Sun, 08 Apr 2007 15:35:56 +0000 http://www.davidairey.com/blog/usa-vs-rest-of-the-world-a-graphic-design-comparison/#comment-3235 The USA does some things very well, others not so well, its advertising is still the class leader when it comes to creative awards. Branding they are not so far ahead if at all and packaging they are woefully behind Europe. It all depends what market you are looking at. A lot of brands are designed globally and have similar designs, even though they may have different brand names (like AXE which is called lynx in the UK for instance). As for the magazine covers, Im not too impressed with my trips to the USA and the magazine racks, but perhaps I was there on an unlucky month. OF course the covers will be different from region to region, even album covers were different. Even the beatles abum covers were different until help,revolver and sgt pepper appeared on each side of the Atlantic. The USA does some things very well, others not so well, its advertising is still the class leader when it comes to creative awards. Branding they are not so far ahead if at all and packaging they are woefully behind Europe. It all depends what market you are looking at. A lot of brands are designed globally and have similar designs, even though they may have different brand names (like AXE which is called lynx in the UK for instance). As for the magazine covers, Im not too impressed with my trips to the USA and the magazine racks, but perhaps I was there on an unlucky month. OF course the covers will be different from region to region, even album covers were different. Even the beatles abum covers were different until help,revolver and sgt pepper appeared on each side of the Atlantic.

]]> By: thomas paris http://www.davidairey.com/usa-vs-rest-of-the-world-a-graphic-design-comparison/#comment-2917 thomas paris Wed, 04 Apr 2007 23:55:42 +0000 http://www.davidairey.com/blog/usa-vs-rest-of-the-world-a-graphic-design-comparison/#comment-2917 At some point our fear of middle-easterners spread to include anyone who might look vague muslim (including Sikhs). By hiding their coverage of far-off places in favor of subjects americans already pay attention to, we do ourselves a great disservice. At some point our fear of middle-easterners spread to include anyone who might look vague muslim (including Sikhs). By hiding their coverage of far-off places in favor of subjects americans already pay attention to, we do ourselves a great disservice.

]]> By: David Airey http://www.davidairey.com/usa-vs-rest-of-the-world-a-graphic-design-comparison/#comment-2778 David Airey Tue, 03 Apr 2007 09:29:06 +0000 http://www.davidairey.com/blog/usa-vs-rest-of-the-world-a-graphic-design-comparison/#comment-2778 Nate, thanks for dropping in. I hope you've been keeping well these days. That's a sad read about the US view on people from the Middle-East. The media can claim a large part of the responsibility for that. Nate, thanks for dropping in. I hope you’ve been keeping well these days.

That’s a sad read about the US view on people from the Middle-East. The media can claim a large part of the responsibility for that.

]]> By: Nate http://www.davidairey.com/usa-vs-rest-of-the-world-a-graphic-design-comparison/#comment-2714 Nate Mon, 02 Apr 2007 15:53:32 +0000 http://www.davidairey.com/blog/usa-vs-rest-of-the-world-a-graphic-design-comparison/#comment-2714 Sadly, I would agree that the majority of Americans see Middle Eastern people as terrorists before anything else. I was actually thinking of this the other day while watching the evening news. In the last 5 or 6 years, maybe even more than that, the only images I've ever seen of that region are of riots and violence. I'm not dense and I understand that they are just isolated incedents and the majority of the people living there are just every day folks trying to provide for their families and make it through. However, if your only sending one image and one story, eventually that's going to be the public opinion. As far as design in America, we have great design, it's just a little thinner in our country. I think we want things faster and our pace of life seems more intense than other countries. Design usually gets put aside for impossible deadlines and flash-pan information. I would say the general public in America has a far less appreciation for design than in Europe and Asia. Sadly, I would agree that the majority of Americans see Middle Eastern people as terrorists before anything else. I was actually thinking of this the other day while watching the evening news. In the last 5 or 6 years, maybe even more than that, the only images I’ve ever seen of that region are of riots and violence. I’m not dense and I understand that they are just isolated incedents and the majority of the people living there are just every day folks trying to provide for their families and make it through. However, if your only sending one image and one story, eventually that’s going to be the public opinion.

As far as design in America, we have great design, it’s just a little thinner in our country. I think we want things faster and our pace of life seems more intense than other countries. Design usually gets put aside for impossible deadlines and flash-pan information. I would say the general public in America has a far less appreciation for design than in Europe and Asia.

]]> By: David Airey http://www.davidairey.com/usa-vs-rest-of-the-world-a-graphic-design-comparison/#comment-2518 David Airey Fri, 30 Mar 2007 15:36:01 +0000 http://www.davidairey.com/blog/usa-vs-rest-of-the-world-a-graphic-design-comparison/#comment-2518 I agree, Tara. I was surprised at how much attention was given to the Jackson / Timberlake act. I agree, Tara. I was surprised at how much attention was given to the Jackson / Timberlake act.

]]> By: Tara Roskell http://www.davidairey.com/usa-vs-rest-of-the-world-a-graphic-design-comparison/#comment-2492 Tara Roskell Fri, 30 Mar 2007 08:09:53 +0000 http://www.davidairey.com/blog/usa-vs-rest-of-the-world-a-graphic-design-comparison/#comment-2492 Like the other people commenting I am amazed at the difference in covers, but then the USA do seem a lot more into sensorship than other coutries. For example the Janet Jackson, Justin Timberlake Superbowl incident, caused huge uproar there whereas in the Uk it would have been all over the tabloids for a few days laughed about and then forgotten. Like the other people commenting I am amazed at the difference in covers, but then the USA do seem a lot more into sensorship than other coutries. For example the Janet Jackson, Justin Timberlake Superbowl incident, caused huge uproar there whereas in the Uk it would have been all over the tabloids for a few days laughed about and then forgotten.

]]> By: links for 2007-03-28 at Baron VC http://www.davidairey.com/usa-vs-rest-of-the-world-a-graphic-design-comparison/#comment-2401 links for 2007-03-28 at Baron VC Wed, 28 Mar 2007 20:28:45 +0000 http://www.davidairey.com/blog/usa-vs-rest-of-the-world-a-graphic-design-comparison/#comment-2401 [...] USA vs Rest of the World, a graphic design comparison I wonder why the difference in TIME magazine covers. (tags: media) [...] [...] USA vs Rest of the World, a graphic design comparison I wonder why the difference in TIME magazine covers. (tags: media) [...]

]]> By: Michael A. Stelzner http://www.davidairey.com/usa-vs-rest-of-the-world-a-graphic-design-comparison/#comment-2382 Michael A. Stelzner Wed, 28 Mar 2007 12:59:25 +0000 http://www.davidairey.com/blog/usa-vs-rest-of-the-world-a-graphic-design-comparison/#comment-2382 David - Very interesting observation. I think design in America is going down hill personally. It seems creative expression is for the few. - Mike David - Very interesting observation. I think design in America is going down hill personally. It seems creative expression is for the few. - Mike

]]> By: David Airey http://www.davidairey.com/usa-vs-rest-of-the-world-a-graphic-design-comparison/#comment-2375 David Airey Wed, 28 Mar 2007 11:45:54 +0000 http://www.davidairey.com/blog/usa-vs-rest-of-the-world-a-graphic-design-comparison/#comment-2375 "I know that the cover choice is far from a graphic design decision. It’s just that I don’t want to stray from the focus of this blog – creative design – so dropped in the fact that the Bible cover is, in my opinion, poorly designed." ilker, I know these cover articles weren't chosen for their aesthetics. The view that most Americans see an Eastern Asian man as a terrorist is quite a damning point. Is that really the consensus? Ed, as for a graphic design trends comparison, you'd be amazed at the amount of companies using the Helvetica Neue typeface in their advertising. It's almost like a craze. <a href="http://www.marksandspencer.com/" target="new" rel="nofollow">Marks and Spencer</a> is one of the more high profile organisations doing so, and there are a lot of followers. Don't get me wrong, I like Helvetica Neue, but there are so many beautiful fonts to choose from that I'd like to see more variation. “I know that the cover choice is far from a graphic design decision. It’s just that I don’t want to stray from the focus of this blog – creative design – so dropped in the fact that the Bible cover is, in my opinion, poorly designed.”

ilker, I know these cover articles weren’t chosen for their aesthetics.

The view that most Americans see an Eastern Asian man as a terrorist is quite a damning point. Is that really the consensus?

Ed, as for a graphic design trends comparison, you’d be amazed at the amount of companies using the Helvetica Neue typeface in their advertising. It’s almost like a craze. Marks and Spencer is one of the more high profile organisations doing so, and there are a lot of followers.

Don’t get me wrong, I like Helvetica Neue, but there are so many beautiful fonts to choose from that I’d like to see more variation.

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