The difference between the US version of the TIME cover and that of the rest of the world recently proved to be a very popular comparison on Reddit, with some calling it censorship.
Selective variations might appear politically-driven, but what I think it comes down to is the publisher using market research in an attempt to increase sales. TIME is supposedly the world’s largest weekly news magazine. Why wouldn’t the company change cover depending on what it thinks will sell?
When you take the above examples in isolation it mightn’t look great, but you don’t need to venture far into the TIME archives to see differences that aren’t quite as noteworthy.