The smallest cost of rebranding
If you think I’m out of pocket with this old batch of business cards, imagine what it costs to rebrand a company the size of Yellow Pages.
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19 appreciated comments on “The smallest cost of rebranding”
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No worries David; when you’re rich and famous you’ll be able to sell these with your signature for £10 each on eBay…
What’s the new branding look like?
Haha, can’t see it, Andrew, but nice thought.
Jason, more professional in my opinion, but there’s not much to it. All I’ve needed lately are cards, a letterhead, and an invoice layout.
Haha, so true. Is it time for a bonfire?
Hi David,
When the BBC changed their logo to italics, I heard it cost close to one million stg to have it done.
Then they ditched the italics and went back to the old font…
Ivan
Think about the bullet that the Gap dodged. Thank goodness their social community stepped up and stopped them from rebranding. It would have been mega-millions to rebrand a retail chain that size. Everything from name tags to store signage.
I am working on a retail store brand now and there are ton of previously unforeseen branding opportunities.
On another note I am super excited to see your new brand David.
Cheers.
Maybe you could take a leaf out of Hugh MacLeod’s book and start drawing ‘logos on the back of business cards’? ;-)
Such a simple change, too, Ivan. It’s easy to think that it wouldn’t cost much.
Zack, just in case you’ve got the wrong end of the stick, the cards shown are about five years old, but the photo was taken two days back. Gap. Definitely a bullet dodged.
Mark, either that or practice my origami. :)
I know the cards shown are old. I have been following your blog for years now. I started in the industry in 2004 . A good friend and coworker (Matt Purchlerz) turned me on to your work awhile back. It only took me 7 years to speak up.
David, when will we get to see the new business cards?
Is the logo in the header of your website your new one?
David, can we see the new identity.
i think, the one i’m seeing here is the one you’ve being using for sometime.
I’m glad you spoke-up, Zach. Those who leave comments really help keep me motivated to publish more content.
Justin, Soji, I’ll put the headline (new stationery) in my draft folder. Cheers for asking.
It’s about time that I created my new business card as well. I haven’t made one since graduating from college and the one I made while in college looks horrible. :s
Man, just started my career, so I got to learn from the big guys!!
Hello Mr. Airey.
I live in Medellin, Colombia – South America.
I need to know what is the name to the font that you use to make your name in your personal card.
Please, tell me if not is trouble and let me give you thanks for help me.
PD/ Forgive me for my terrible english.
Hello Juan, I give font-credit here: personal logo sketches.
Hey David, can you link up where you’re new sketch is for your logo please?
This reminds me of the time when I walked into town and was shocked by seeing the new logo of BHS. Moving from their calligraphic, personal touch to a more: modern, stiff look. I can’t imagine how much it costed. Personally I preferred the original one designed in the 1990′s. What do you think?
I still hope to see the new brand identity of David Airey.