Client testimonials can be the decisive factor when you’re chosen over another designer. Clients will want to know who else you’ve worked with, and what your working relationships have been like. They’ll want to know that their hard-earned money is in safe hands, and that once they pay the initial deposit, you aren’t going to ride off into the sunset.
Yesterday I added a new page to my website, focusing specifically on the client feedback I’ve received. View my client testimonials here.
It’s not that I’ve suddenly realised their benefit, but previously I had these endorsements tucked away at the bottom of my about me page. Who’s to say that potential clients could find them? After all, some might first view my portfolio, then decide to go ahead and contact me for more info.
Now if you look at the top of my site you’ll notice an addition to the navigation menu — “testimonials.”
For some time, and rightly so, there has been a general stigma about testimonials, and it’s easy to let them do more harm than good. A lot of companies write fake testimonials, given by fictitious people in a random location, thinking that the more of these on show, the more people will believe their product or service is worth buying. This couldn’t be further from the truth. Fake endorsements of your product or service can be very easy to spot, and there are few faster ways to turn-off a potential customer.
It’s for exactly this reason that I do two things to help improve the credibility of my client testimonials:
- I provide a link to the client’s website
- I show a photo of the actual person (when available)
Two small details, but ones that make a big difference.
If you’re looking for an example of how not to post testimonials, look no further than the DVDDropShip example. That’s why you should get permission before using a photograph – especially if the person in the photo doesn’t even know who you are!
It’s a good idea to show testimonials on your actual portfolio entries, too.
Have you seen any examples of good/bad practice by companies showing client quotes? Is there anything you’d improve about my testimonials page?
Here’s an article about how word-of-mouth endorsements can improve the credibility of your website.