Roadside ad campaigns have more in common with blogs than you think.
Both have fast moving traffic and a hideously small opportunity to make a visual statement that lasts. The best ones leave the audience pondering about what they’ve just seen and (hopefully) create discussion around the office water cooler later that day.
Here’s an exceptional example from Sukle Advertising + Design. Their website is worth a moment or two as well.
The impact of these two presentations is immediate. Images are thought provoking. They’re easily interpreted and the intended message is conveyed with a hook. Brilliant.
(This article was kindly submitted by The Paper Bull, “because writing an article for David is easier than helping him move to his new flat”.)