Comments on: The Designful Company

By: Elle

Elle — Fri, 08 Jan 2010 18:34:22 +0000

I think this is going to be a valuable resource! I’m headed to the bookstore! ;)

By: Alex Garvey

Alex Garvey — Mon, 21 Dec 2009 15:30:08 +0000

Looks a great book, might make a good Xmas present.

By: David Airey

David Airey — Sun, 20 Dec 2009 19:38:06 +0000

It is a nice cover, Lakshmi, and it’s from the same publisher as my own book. The ‘design’ text is embossed, which gave me the idea to do likewise—it’s good to see ‘design’ on the inside cover (no ink, just the embossing, and of course the word is in reverse, but still a good little touch I think).

By: Lakshmi Mareddy

Lakshmi Mareddy — Sun, 20 Dec 2009 02:38:24 +0000

I totally digress from the post content David, but I like the cover design ! Very elegant dont you think?

By: David Airey

David Airey — Thu, 17 Dec 2009 08:51:09 +0000

You’re very welcome, Marty. Happy to help.

By: Marty Jones

Marty Jones — Thu, 17 Dec 2009 00:07:27 +0000

Ah, David, thank you for clarify that for me. Complicated things always seem so much simpler when someone lays them out right in front of your face. But then again, isn’t that a Designer’s job?

Marty

By: David Airey

David Airey — Mon, 14 Dec 2009 19:19:41 +0000

I reckon the wrong advertising can push people away, Liam, but I pay relatively little interest, consciously, so it would take something seriously wrong.

James, Donal, no worries at all. Cheers.

By: Donal Kemp

Donal Kemp — Mon, 14 Dec 2009 11:45:48 +0000

I’ve read many books related to business. I think Marty Neumeier expressed his ideas in a different way. I also heard about him from my friend – He used to say his books are mind blowing when you read at first. I was planning to get “The Brand Gap” but I think “The Designful Company” will be my first Marty Neumeir’s book. Thanks for your post David, I love it.

By: James Rowland

James Rowland — Mon, 14 Dec 2009 10:41:22 +0000

Thanks for the heads up on this book David will be sticking it in my Amazon wishlist.

Does anyone even bother to watch TV ads any more?! I’ve been pausing the program for 4 minutes at the start then using that as fast forward buffer space for each ad break. TV Advertising is a joke, if your friends talked to you like TV ads you’d probably hit them. They are starting to really embrace social media/online interaction as they realise so many people are sitting watching TV with their laptop/smart phone on interacting with social websites.

A product or service reccomended to you by a friend is one million times more effective than being shouted at by traditional advertising media.

By: Liam

Liam — Mon, 14 Dec 2009 09:40:01 +0000

I wouldn’t go as far as to say advertising pushes customers away, I just believe a good portion of companies/agencies are executing their campaigns in the wrong way, in our over-communicated world successful advertising campaigns need to be over simplified for maximum effect, not force a sale upon customers. Consumers are hit by thousands of ads a day and dont have the mental capacity to take on board all of the information put in front of them; especially those shrouded in jargon; or that’s my view on the topic.