The following passage is excerpted from Marty Neumeier’s latest book, The Designful Company: How to build a culture of nonstop innovation.
Imagine a crazy world where what you learned in business school is either upside down or backwards—where customers control the company, jobs are avenues of self-expression, the barriers to competition are out of your control, strangers design your products, fewer features are better, advertising drives customers away, demographics are beside the point, whatever you sell you take back, best practices are obsolete at birth; where meaning talks, money walks, and stability is fantasy; where talent trumps obedience, imagination beats knowledge, and empathy trounces logic.
If you’ve been paying close enough attention, you don’t have to imagine this Alice-in-Wonderland scenario. You see it forming all around you. The only question is whether you can change your business fast enough to take full advantage of it.
“Even the Lone Ranger didn’t work alone.”