The Chip Shop Awards 2009
After a tough judging session at Leo Burnett’s offices, The Drum has today announced the nominations for this year’s Chip Shop Awards, the only international advertising awards that encourages entrants to cheat by entering ads for clients they don’t have on their books.
The Chip Shop Awards include categories such as:
- Best Use of Bad Taste
- Best Use of Plagiarism
- Most Politically Incorrect
- Best Use of Shocking Copy
- Best Ad for a Client You Haven’t A Hope of Winning
Hitting out at today’s safe advertising, London ad-man Dave Trott, said:
“A lot of the fun has gone out of advertising. Here today what we have seen are a lot of ads that are a lot of fun, and actually many of them could have run without any problem. Sadly though… nobody wants to run fun ads any more.”
Best outdoor advertisement
D-FENCE
“Tough barbed wire.”
Best use of bad taste
Johnson’s Baby Lotion
“Babies so smooth, be careful you don’t drop them.”
McDonalds
“10% discount for OAPs every Wednesday.”
Best use of shocking copy
Playboy
“In this month’s issue: Is Afghanistan the right reason to pull US troops out of Iraq?”
Best use of a shop window postcard space
Salford Piano Tuition
Jo’s Ironing Service
Other top brands also in the running to scoop exclusive ‘Chip’ awards include Durex, Colgate, Specsavers, The Sun, Churchill Insurance, Marmite, Guinness, Staples, Woolworths, Jewson and Blu-Tac.
This year’s event takes place on June 10th at Fabric in London, and you can view all the nominations here on The Chip Shop Awards website.
I previously published a quick selection of last year’s winners too.
Good luck to all nominees!
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20 appreciated comments on “The Chip Shop Awards 2009”
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Haha, all great stuff.. especially loved the barbed-wire fence :)
there’s an advertising show on here in australia (The Gruen Transfer), that has a segment in which they get two advertising companies (changes each week) to pitch for a crazy something-something they’re selling (Selling ice to eskimos, living next door to a nuclear reactor, etc) .. and even though it’s always crazy cheap and nasty ads that come from it, you can tell those behind them enjoyed the chance to do something fun and silly
http://kirstenmurray.com/#10216
Brilliant David, thanks for sharing it with us.
It’s great to see a good sense of humour.
The barbed wire’s a good one, Alex. Just noticed you asked on Twitter if I’d write another book — let’s not get ahead of ourselves mate. ;) Long way to go.
Matt (familiar), nice catch. Familiar indeed.
Graeme, you’re very welcome.
Heh – yep the YCN piece was done by a couple of friends of mine so when I saw this it just jumped out right away.
Generally, though I really like the nominations – we need all the humour we can get right now!
Oh and alias not intentional – just decided to write a subject in the name field for some reason! Been posting garbled messages at FormFiftyFive today as well – think I’m ready to step away from the keyboard for the weekend!
‘Barbed wire’ is simply superb! great… Thanks David..
Oh…these are priceless! I love humor in advertising…Thank David
Those are all great, but the barbed wire one is AWESOME!
Ha, these are great. I remember you posted about last years awards too, the best ads are ones that make you giggle.
The ironing window display is true genius, although the genius may be lost on some people.
I remember you posting about this last year… some great and shocking work here. The massdebates one is clever but I like the barbed wire one out the ones showcased here. I also like the Gruen Transfer and is one of the only shows I watch on TV. You can get episodes via podcast for free on their site if you are interested, I think you would enjoy them:
http://www.abc.net.au/tv/gruentransfer/download.htm
Very funny. It’s always refreshing to see ads that are so amusing. These surely get more attention than a traditional ad.
D-fence takes just a second or two before it hits you. One of the reasons why ad guys don’t run humour is that it detracts from the central message.
Always a good thing for a bit of humor first thing in the morning, i like the Barbwire ad and the MacDonald ad. Are these real posters or obviously manipulated?
Matt, your ‘stepping away from the keyboard’ tip is one I need to heed. Easy to get stuck.
Will make a note to check out The Gruen Transfer. Cheers, Jacob.
Real posters, Vim, though not sure if McDonalds has been Photoshopped. The others didn’t necessarily run.
‘Piano tuition’ and especially ‘ironing service’ are great examples of creating eye catching ads with next to no extra budget. I look forward more to these awards than those from AD&D these days – much less predictable!
The barbed wire and Macdonalds made me laugh. Not sure Johnson’s baby lotion will make it to any TV or print advert anytime soon.
Still not as bad as some ads I’ve seen over the years.
Nearly every one of those made me smile – a challenge in this world where you think you’ve seen ‘everything’ already!
I really like the Belfast zoo one, making lamp posts and bollards look like animals would great… also really like the kit kat one (noughts and crosses)
The barbed wire and Mcdonalds made me laugh. Not sure Johnson’s baby lotion will make it to any TV or print advert anytime soon.