After a tough judging session at Leo Burnett’s offices, The Drum has today announced the nominations for this year’s Chip Shop Awards, the only international advertising awards that encourages entrants to cheat by entering ads for clients they don’t have on their books.
The Chip Shop Awards include categories such as:
- Best Use of Bad Taste
- Best Use of Plagiarism
- Most Politically Incorrect
- Best Use of Shocking Copy
- Best Ad for a Client You Haven’t A Hope of Winning
Hitting out at today’s safe advertising, London ad-man Dave Trott, said:
“A lot of the fun has gone out of advertising. Here today what we have seen are a lot of ads that are a lot of fun, and actually many of them could have run without any problem. Sadly though… nobody wants to run fun ads any more.”
Best outdoor advertisement
“Tough barbed wire.”
Best use of bad taste
Johnson’s Baby Lotion
“Babies so smooth, be careful you don’t drop them.”
“10% discount for OAPs every Wednesday.”
Best use of shocking copy
“In this month’s issue: Is Afghanistan the right reason to pull US troops out of Iraq?”
Best use of a shop window postcard space
Salford Piano Tuition
Jo’s Ironing Service
Other top brands also in the running to scoop exclusive ‘Chip’ awards include Durex, Colgate, Specsavers, The Sun, Churchill Insurance, Marmite, Guinness, Staples, Woolworths, Jewson and Blu-Tac.
I previously published a quick selection of last year’s winners too.
Good luck to all nominees!