The Apprentice termination letter
To promote the new series of “The Apprentice” to white-collar workers – the main target audience for the program – the agency obtained staff lists from numerous companies and sent out bogus termination letters that were personalised and hand delivered.
Agency: Ogilvy & Mather, Malaysia
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2 appreciated comments on “The Apprentice termination letter”
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haha, now that is cruel.
Clever for sure, but I wonder if it worked in getting them to tune in or not?