Before computers entered the mix, the production of print material was firmly in the hands of graphic designers and printers. It took an experienced client to know anything about the printing process. As such, clients were mentally prepared to pay substantial amounts for their business collateral — brochures, annual reports, newsletters, advertising design, etc.
That was then. Now, however, things are very different.
Ask most people how they’d design a logo or prepare a magazine and they’ll point to the computer, placing their faith in software packages to do the job.
So if a novice can work their way around a photo manipulation or page layout program, why do designers still charge large sums for their services?
Today’s designer needs to wear many hats, and I talk about a few in a guest post on Liz Strauss’s blog.
Thank you, Liz, for having me as a guest author.