How good is it legally? Patent lawyer Frederick Breitenfeld offered some help back in the 50s.
According to this, Frederick Breitenfeld was a member of the bar of the state of New York; associate member of the United States Trademark Association (now the International Trademark Association); and member of the sub-committee on trademark law revision of the New York Patent Law Association.
Remember my first naming attempt? Cheese aside, descriptive = poor.
The chart was found on the independent Reanimation Library in Brooklyn, housing “a collection of books that have fallen out of routine circulation and been acquired for their visual content.” Some nice book cover inspiration there.
Related, from the archives: logo trademarking tips: a legal perspective (guest post and resources).